chantprint

Home/chantprint

About chantprint

This author has not yet filled in any details.
So far chantprint has created 23 blog entries.

5 Marketing Mistakes to Avoid

Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved into the blunders of 13 direct marketers and their subsequent rectifications. Here, we distill five crucial lessons from their experiences: Not Knowing Your Audience One of the most common traps in marketing is assuming you know [...]

By |2024-02-08T19:48:45+00:00February 8th, 2024|CP&G's Blog|Comments Off on 5 Marketing Mistakes to Avoid

Marketing Differently Based on Customer Acquisition or Retention

Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. Let’s take a closer look. Customer Acquisition Mailings Customer acquisition mailings focus on reaching potential customers who have not engaged with your brand. The goal is to [...]

By |2024-01-12T16:03:14+00:00January 12th, 2024|CP&G's Blog|Comments Off on Marketing Differently Based on Customer Acquisition or Retention

5 Tips for Better Direct Mail Pieces

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at five considerations for creating standout mail pieces. Trim size. [...]

By |2023-12-07T18:42:21+00:00December 7th, 2023|CP&G's Blog|Comments Off on 5 Tips for Better Direct Mail Pieces

Serif vs. Sans Serif Fonts: What’s the Difference?

Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping text's visual identity and readability. Let’s examine the difference between these two font types and when to use each for maximum impact. Serif Fonts: Tradition and Elegance Serif fonts are [...]

By |2023-11-10T18:13:52+00:00November 10th, 2023|CP&G's Blog|Comments Off on Serif vs. Sans Serif Fonts: What’s the Difference?

Heavier Weight Paper Is a Better Communicator

Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and, according to a study from SAPPI North America, increases the likelihood that your information will be shared with friends. The study, conducted by the Eagleman Lab, [...]

By |2023-10-12T20:23:35+00:00October 12th, 2023|CP&G's Blog|Comments Off on Heavier Weight Paper Is a Better Communicator

5 Ways to Motivate Your Target Audience

Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again. Mix up envelope styles. Use the same envelope [...]

By |2023-09-13T18:54:29+00:00September 13th, 2023|CP&G's Blog|Comments Off on 5 Ways to Motivate Your Target Audience

Finding Hidden Data to Understand Your Audience Better

When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times when you want a richer data set. Before purchasing third-party data, however, take a deeper look in-house. You may have more data than you [...]

By |2023-08-10T17:38:11+00:00August 10th, 2023|CP&G's Blog|Comments Off on Finding Hidden Data to Understand Your Audience Better

The Power of Gratitude: Saying “Thank You” to Your Donors

As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous. It is vital. It strengthens relationships, encourages future giving, and helps you and your mission thrive. Let’s look at five ways to say “thank you” to your donors, not just during special events [...]

By |2023-07-11T19:05:18+00:00July 11th, 2023|CP&G's Blog|Comments Off on The Power of Gratitude: Saying “Thank You” to Your Donors

Want to Boost Your Fundraising Success? Send Donor Surveys

More than any other factor, a donor's relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. What are the keys to sending effective donor surveys? Clarify your goals and objectives. What specific information do you want to gather? Are you looking to [...]

By |2023-06-12T20:53:24+00:00June 12th, 2023|CP&G's Blog|Comments Off on Want to Boost Your Fundraising Success? Send Donor Surveys

5 Takeaways from the 2023 ‘Ad Impressions Study’­

Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of branded promotional products. The study is always a must-read, from how many impressions a product receives to which ones are kept the longest. What are some of the highlights from the 2023 study? Consumers love branded [...]

By |2023-05-11T16:44:26+00:00May 11th, 2023|CP&G's Blog|Comments Off on 5 Takeaways from the 2023 ‘Ad Impressions Study’­