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So far chantprint has created 18 blog entries.

5 Ways to Motivate Your Target Audience

Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again. Mix up envelope styles. Use the same envelope [...]

By |2023-09-13T18:54:29+00:00September 13th, 2023|CP&G's Blog|Comments Off on 5 Ways to Motivate Your Target Audience

Finding Hidden Data to Understand Your Audience Better

When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times when you want a richer data set. Before purchasing third-party data, however, take a deeper look in-house. You may have more data than you [...]

By |2023-08-10T17:38:11+00:00August 10th, 2023|CP&G's Blog|Comments Off on Finding Hidden Data to Understand Your Audience Better

The Power of Gratitude: Saying “Thank You” to Your Donors

As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous. It is vital. It strengthens relationships, encourages future giving, and helps you and your mission thrive. Let’s look at five ways to say “thank you” to your donors, not just during special events [...]

By |2023-07-11T19:05:18+00:00July 11th, 2023|CP&G's Blog|Comments Off on The Power of Gratitude: Saying “Thank You” to Your Donors

Want to Boost Your Fundraising Success? Send Donor Surveys

More than any other factor, a donor's relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. What are the keys to sending effective donor surveys? Clarify your goals and objectives. What specific information do you want to gather? Are you looking to [...]

By |2023-06-12T20:53:24+00:00June 12th, 2023|CP&G's Blog|Comments Off on Want to Boost Your Fundraising Success? Send Donor Surveys

5 Takeaways from the 2023 ‘Ad Impressions Study’­

Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of branded promotional products. The study is always a must-read, from how many impressions a product receives to which ones are kept the longest. What are some of the highlights from the 2023 study? Consumers love branded [...]

By |2023-05-11T16:44:26+00:00May 11th, 2023|CP&G's Blog|Comments Off on 5 Takeaways from the 2023 ‘Ad Impressions Study’­

5 Ways Color Benefits Your Marketing

When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing materials that make them more impactful and actionable. Let’s look [...]

By |2023-04-13T17:35:49+00:00April 13th, 2023|CP&G's Blog|Comments Off on 5 Ways Color Benefits Your Marketing

Customers: “Give Me a (Digital) Break! Use Print!”

Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on the impact of print on human comprehension and learning. Information read in print is embedded more deeply in the brain, [...]

By |2023-03-09T17:45:03+00:00March 9th, 2023|CP&G's Blog|Comments Off on Customers: “Give Me a (Digital) Break! Use Print!”

Marketing Giving Lemons? Make Lemonade!

According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses.[1] Why? During times of uncertainty, competitors pull back on their marketing. This creates a vacuum that you can exploit. When competitors show weakness, you show strength. When competitors are silent, get in their customers’ [...]

By |2023-02-15T20:20:16+00:00February 15th, 2023|CP&G's Blog|Comments Off on Marketing Giving Lemons? Make Lemonade!

What Does an Award-Winning Campaign Look Like?

What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s not one thing or the other. It’s how the company understands its audience and creates innovative, captivating content that is specific to that audience in a truly memorable way. Let’s [...]

By |2023-01-12T20:17:47+00:00January 12th, 2023|CP&G's Blog|Comments Off on What Does an Award-Winning Campaign Look Like?

Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?

If you're a designer, chances are you're familiar with the Pantone Color Libraries. These libraries have been included as part of Adobe applications like Photoshop, Illustrator, and InDesign for years. But now, Pantone and Adobe have agreed to part ways, and Adobe is removing many of the standardized pre-loaded color libraries from its Creative Cloud [...]

By |2022-12-16T01:52:20+00:00December 16th, 2022|CP&G's Blog|Comments Off on Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?