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So far chantprint has created 8 blog entries.

The Power of Simple Graphic Design

In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it's simplicity. The most straightforward designs can be the most effective. Here's a look at how simplicity can generate trust and credibility. The Role of Color Color is one of [...]

By |2022-11-12T17:51:01+00:00November 12th, 2022|CP&G's Blog|Comments Off on The Power of Simple Graphic Design

Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!

As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social media, there may be a channel you have overlooked—your location. Your store, office, or café can be the perfect place to advertise and [...]

By |2022-10-12T17:09:41+00:00October 12th, 2022|CP&G's Blog|Comments Off on Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!

When Is Too Early to Start Holiday Marketing?

Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these, or you’re just starting too late. According to ShopKick, consumers are shopping for the holiday season [...]

By |2022-09-14T18:39:09+00:00September 14th, 2022|CP&G's Blog|Comments Off on When Is Too Early to Start Holiday Marketing?

5 Tips to Save Money and Still Get Great Results

What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our experience is that, even when the economy tightens, businesses get creative with their marketing and [...]

By |2022-08-10T20:24:49+00:00August 10th, 2022|CP&G's Blog|Comments Off on 5 Tips to Save Money and Still Get Great Results

Want Healthy Forests? Use More Paper

Would it surprise you to learn that by using forest products (including paper), you are helping to increase the number of trees around us? Improve overall forest health? It’s not something we talk about as much as we should, but the use of paper and paper-based products has a positive impact on the environment. Here [...]

By |2022-07-14T17:34:54+00:00July 14th, 2022|CP&G's Blog|Comments Off on Want Healthy Forests? Use More Paper

3 Tips for Successful Cross-Selling

Who are your best customers? They are the ones you already have. Your existing customers know and value their relationship with your company, so one of the best uses of your marketing budget is to cross-sell products to them. Cross-selling, or selling a different product or service to the same customer, can be highly profitable [...]

By |2022-06-16T14:52:55+00:00June 16th, 2022|CP&G's Blog|Comments Off on 3 Tips for Successful Cross-Selling

What’s New in Adobe Creative Cloud 2022?

Want to know what’s new and cool in Adobe Creative Cloud 2022? Who better to ask than a Certified Adobe Design Master and Instructor? Writing in Yes! I’m a Designer; Martin Perhiniak, once voted one of the top 10 Adobe instructors globally, shares his favorite features of Adobe’s latest update. Photoshop 2022 Two new neural [...]

By |2022-06-09T19:06:05+00:00May 18th, 2022|CP&G's Blog|Comments Off on What’s New in Adobe Creative Cloud 2022?

The Post-COVID Print Bump

The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox in a fresh, more personal way. We already loved print. The pandemic just made us [...]

By |2022-06-09T19:04:14+00:00April 12th, 2022|CP&G's Blog|Comments Off on The Post-COVID Print Bump